Custom Development

Run Level Media delivers products and technologies most web design shops cannot, because of our experience and knowledge with different platforms, acquired while consulting with startups and Fortune 500 companies. Run Level Media possesses a set of skills that encompass all aspects of the application development lifecycle. From gathering requirements, UML, design, development, testing, implementation and maintenance, we can manage products and projects whether they are for direct clients or agencies.


  • Created business, functional, and technical requirements for the retail–proxy voting platform that was integrated with E-Trade, Merrill-Lynch, ScottTrade, and Fidelity Mutual.
  • Interviewed stake holders and SME (subject matter experts) for requirements and UML specifications for the Custodian web portal. This portal was designed for tabulation of electronic ballots.
  • User Interface design and requirements for the online marketing delivery platform for companies to e-deliver solicitations to retail voters.



  • Implemented highly interactive drag and drop customer facing interfaces populated with dynamic content pulled over AJAX without using any existing popular JavaScript libraries.
  • Extended in house MVC frameworks to handle new open source / JavaScript libraries and use AJAX.
  • Researched open source libraries like Prototype, script.aculo.us, YUI, and jQuery, based on Ajax, event handling, cross browser compatibility, community, DOM manipulation capabilities.



  • Contracted for infrastructure and architecture changes for moving big iron database systems to a distributed platform supporting over 2 million paying customers.
  • Designed patterns and mechanisms for making distributed database transaction calls over XML-RPC.
  • Designed and implemented caching mechanisms to reduce database, file, and network I/O.
  • Implemented web service calls to add new data and pull data using SOAP and WSDL.



  • ETL architecture for creating web analytic dash boarding application.
  • Dash-boarding that provided executives with real time data analysis on current commercial lending and KPIs.
  • Created drill down Crystal and Web Intelligence reports for data mining and market segmentation.